42°Raw  Changing the Way We Eat

Brand Identity



42°Raw is a celebration of food and drink served in their natural state. Naked, nutrient rich and delicious, just as nature intended. Food bursting with living energy for the creative, the adventurous and the just plain hungry.

Welcome to eating that is pure, unexpected and even beautiful.


42°Raw has an international approach combined with classic Copenhagen and Scandinavian design – bringing together cosiness and style using raw, honest materials.

Organic meets straight lines. The textural beauty of the "organic" logo of antique wood type creates a distinctive allure and a strong personal visual identity. The branding is simply solved by stamping the logotype on carefully chosen, environmentally friendly packaging.


LOOP Associates | Kronprinsensgade 3 | 1114 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
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