Samsung Superiority
With the 8-series LCD TV, Samsung embraced a product with a specification second to none. Whether for its incomparable picture quality or its unrivalled slimness, Samsung was proud to present a product that informed customers would recognise as the best.
A powerful presentation of the product by itself was the best way to demonstrate its superiority. Again, the same graphical aesthetics were implemented in art directing the campaign as those utilised when LOOP works within graphic design.
LOOP Associates | Kronprinsensgade 3 | 1114 Copenhagen K | DK | T +45 2714 7700 | info@loopassociates.com
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