We specialise in creating Brand Identity. Our expertise lies in developing design solutions rooted in solid Brand Strategy—so we can drive our client’s image, messaging and growth.

We create long-term models of visual consistency to move people at every touchpoint.

Facts
Lean, focused, and network-based 
agency with a proven work process.
A highly experienced team of strategists, designers, communicators and creatives.

More than 100 local and international 
branding and design projects completed.

Selected awards: European Design Award, D&AD Award, Creative Circle Award, and Danish Design Award.

Established in 2007.

Headquartered in Copenhagen.

China-affiliate, Guangzhou.

Members of Danish Design Association.

Partners


Peter van Toorn Brix

Creative Director, Co-founder, Partner

pb@loopassociates.com
+45 2877 9777

Graphics designer, creative professional with more than 20 years of top-notch industry experience and knowledge with designing brand 
identities – from concept through creation and maintenance of brands.
Previous: Senior Designer at Kontrapunkt and Scandinavian DesignLab.


Jan Nielsen

Creative Director, Co-founder, Partner

jn@loopassociates.com
+45 2241 3611

Graphics designer, creative professional with more than 20 years of top-notch industry experience and knowledge in designing brand 
identities – from concept through creation and maintenance of brands. 
Previous: Creative Director and Partner at 11 Design and 2GD.


Lars Toft

Partner

lt@loopassociates.com
+45 2722 5420

Strategic Business developer with more than 25 years of experience of brand development and growth from high-profile Danish and international companies such as IC Companys and Fritz Hansen. Specialised in brand-DNA and Go-To-Market strategies with a deep insight into creative processes.

Clients

Touchpoints – The way we think

Identifying consumer touch-
points is key to creating a 
strong brand in the market.

When working with a new client, we at LOOP Associates start by looking at the whole structure of the business. We perform a 360 degree analisys, identifying and evaluating costumer touchpoints. Which areas are important, how can the most important areas be optimised most effectively. What makes the brand special, what are the strengths? Only by considering all areas we can be able to create an identity that improves your presence while still reflecting your individual characteristics loyal to the DNA.

The way we make it work

Stage 1

 

Why

 

Brief and debrief

 

Together with you we establish a committee and/or the key project stakeholder. We analyse the competitors and the market to be able to define your ambitions, goals and conditions.

Stage 2

 

What

 

Strategic
and creative openings

 

Next we develop a prototype design package (logo, typography, imagery) which represents your personal style. We work on the visualisation for your brand from stationary to website design while giving you a demonstration of different directions for profiling your company.

Stage 3

 

How

 

Design development and application

 

We apply the concept across all elements, focussing on how those elements work in combination with each other. We present you robust sketches for feedback and approval.

Stage 4

 

Make it happen!

Even when the final design elements are delivered, we are there to help you with the implementation and launch of your new identity. Therefore we offer documentation (brand books, manuals, coaching), design management and provide an ongoing design.