iiamo A New Identity Has Been Born

Web

LOOP developed the concept and designed the visual identity and website for the company iiamo, and a new identity for a revolutionary self-heating feeding bottle was born.

LOOP developed the concept (a new category within the portfolio), visual identity, packaging design and website. The revolutionary patented feeding bottle, iiamo go, is a self-heating feeding bottle that warms milk to body temperature in approximately four minutes – without electricity. It is an ideal solution for on the go, in a café, on an airplane, in the car – wherever you are.

iiamo's products are designed by the world-famous and internationally acclaimed industrial designer, Karim Rashid.

LOOP specified the web requirements and established an open bid procedure for the technical platform with selected suppliers. After final selection, LOOP developed the website in partnership with Konform using their unique platform, Kontent CMS. LOOP developed some distinctive features for the iiamo website, including outstanding flash solutions like the 'Product Wheel', 'Let’s Go' (picture upload), and the 'Shop Finder' with Google integration.

LOOP delivered

Online strategy

Information architecture

Web design

Implementation and programming