We create long-term models of visual consistency to move people at every touchpoint.
Facts
Lean, focused, and network-based
agency with a proven work process.
A highly experienced team of strategists, designers, communicators and creatives.
More than 100 local and international branding and design projects completed.
Selected awards: European Design Award, D&AD Award, Creative Circle Award, and Danish Design Award.
Established in 2007.
Headquartered in Copenhagen.
Swiss-affiliate, Zurich.
China-affiliate, Guangzhou.
Sustainability
At LOOP Associates, while we don’t hold specific sustainability certifications, our design process is deeply rooted in minimizing environmental impact. We prioritize solutions that reduce environmental footprint while delivering maximum visual impact, guiding our clients to make informed, responsible decisions that balance creative excellence with sustainability goals.
Partners
Peter van Toorn Brix
Creative Director, Co-founder, Partner
pb@loopassociates.com
+45 2877 9777
Graphics designer, creative professional with more than 20 years of top-notch industry experience and knowledge with designing brand
identities – from concept through creation and maintenance of brands.
Previous: Senior Designer at Kontrapunkt and Scandinavian DesignLab.
Jan Nielsen
Creative Director, Co-founder, Partner
jn@loopassociates.com
+45 2241 3611
Graphics designer, creative professional with more than 20 years of top-notch industry experience and knowledge in designing brand identities – from concept through creation and maintenance of brands. Previous: Creative Director and Partner at 11 Design and 2GD.
Clients
Touchpoints – The way we think
Identifying consumer touch- points is key to creating a strong brand in the market.
When working with a new client, we at LOOP Associates start by looking at the whole structure of the business. We perform a 360-degree analysis, identifying and evaluating customer touchpoints. Which areas are essential, how can the most important areas be optimized most effectively? What makes the brand special, what are the strengths? Only by considering all areas, we can be able to create an identity that improves your presence while still reflecting your individual characteristics loyal to the DNA.
The way we make it work
Stage 1
Why
Brief and debrief
Together with you we establish a committee and/or the key project stakeholder. We analyse the competitors and the market to be able to define your ambitions, goals and conditions.
Stage 2
What
Strategic
and creative openings
Next we develop a prototype design package (logo, typography, imagery) which represents your personal style. We work on the visualisation for your brand from stationary to website design while giving you a demonstration of different directions for profiling your company.
Stage 3
How
Design development and application
We apply the concept across all elements, focussing on how those elements work in combination with each other. We present you robust sketches for feedback and approval.
Stage 4
Make it happen!
Even when the final design elements are delivered, we are there to help you with the implementation and launch of your new identity. Therefore we offer documentation (brand books, manuals, coaching), design management and provide an ongoing design.