Brand Director with international profile joins LOOP Associates

Former Brand Director at IC Companys, Lars Toft, in a new partnership with the brand and design agency LOOP Associates

Press release, November 2015

An exciting development aimed at the international market prompts brand and design agency LOOP Associates to join forces with strong external expertise in a new partnership with Lars Toft.

Entitled Managing Director, the former Brand Director at IC Companys, strategic business developer, Lars Toft, will assume responsibility for key account management and new business development at LOOP Associates.

Lars Toft has more than 25 years of experience in brand development and strategic business development of brands in an international market – most recently with the consulting firm Lars Toft & Co. With a background in high-profile Danish and international companies such as IC Companys, Fritz Hansen, BMG, EMI, and Warner Music International, Lars Toft has a thorough understanding of the creative process.

Since 2007, LOOP Associates has collaborated with well-known Danish and international brands. This profile is further strengthened by partnering with Lars Toft, which will help carry the brand and design agency into the long-term future.

“LOOP Associates is undergoing an exciting development. We want to strengthen our design skills, develop our partnerships, and strengthen our profile internationally. This is exactly where Lars Toft adds strong skills – not least in the tension area between creative processes and business skills” says creative director, partner, and co-founder Peter van Toorn Brix.

LOOP Associates is also signed by Jan Nielsen, creative director, partner, and co-founder. With a dynamic team behind them, LOOP Associates has conducted more than 100 local and international branding and design projects for brands such as Coca-Cola, Samsung, Coloplast, Carlsberg, and others.

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