A new corporate visual identity

Amidst new sales and marketing challenges, Coloplast, a respected Danish firm and pioneer in the medical sector, encountered the need for a refreshed corporate visual identity. In response to evolving demands, it aimed to enhance user experience and cater to the needs of both users and healthcare professionals.

User centricity

Aligned with Coloplast’s mission of ‘Making life easier for people with intimate healthcare needs,’ we, LOOP Associates crafted a user-centric visual expression. This encompassed various elements such as the corporate visual identity, custom typeface, photography guidelines, and digital brand portal. To enhance communication among stakeholders, Coloplast’s digital information architecture underwent a strategic realignment via adjusted web design.

A powerful and coherent identity

Now, Coloplast boasts a robust and unified identity, resonating strongly across all communication channels. Significantly enhanced ease of use within the design system, coupled with exemplary practices for each element, empowers Coloplast’s global workforce to effectively convey messages while crafting campaign and sales materials. This fosters seamless integration of marketing and sales communications on a global scale.