A need for a modern corporate identity
Danske Bank’s existing design was developed in 1999 for the Scandinavian market. During recent years, the bank has expanded into new markets and are now serving more than 5,000,000 clients in 15 countries.
In order to encompass the new markets and fulfil the bank’s ambition of being second-to-none when it comes to digital banking, the corporate identity needed:
A visual update.
A more contemporary look.
New standards for visual brand presence on digital platforms.
Therefore, Danske Bank partnered up with LOOP Associates on a common mission to modernise the banks corporate identity.
Visual differentiation on all platforms
LOOP Associates actively developed a visual differentiation system to ensure consistency across the bank’s diverse markets. Modernizing every aspect of the corporate identity, we imbued it with a serious yet approachable demeanor.
To ensure consistency and ease of use for Danske Bank, we created:
Guidelines
An entire set of customisable templates for all media, ranging from digital brochures and posters, to advertisements and billboards.
A new set of specially made corporate typographies.
A new look and feel of photos.
New standards for icons and graphics.
An identity that elevates brand impact
We implemented new design standards across 15 markets, effectively bridging the gap between existing guidelines and digital media. This ensured Danske Bank’s design alignment across all channels, enhancing cross-platform synergies, and securing brand recognition in European markets.
“LOOP Associates proved to have the necessary insight and understanding of Danske Bank’s objectives and needs. Through their process, they challenged us to push the limits of what can be achieved, resulting in a modernised corporate visual identity that elevates our brand impact in all our markets.”
Claus Mortensen, First Vice President, Danske Bank Group Communications
A need for a modern corporate identity
Danske Bank’s existing design was developed in 1999 for the Scandinavian market. During recent years, the bank has expanded into new markets and are now serving more than 5,000,000 clients in 15 countries.
In order to encompass the new markets and fulfil the bank’s ambition of being second-to-none when it comes to digital banking, the corporate identity needed:
A visual update.
A more contemporary look.
New standards for visual brand presence on digital platforms.
Therefore, Danske Bank partnered up with LOOP Associates on a common mission to modernise the banks corporate identity.
Visual differentiation on all platforms
LOOP Associates actively developed a visual differentiation system to ensure consistency across the bank’s diverse markets. Modernizing every aspect of the corporate identity, we imbued it with a serious yet approachable demeanor.
To ensure consistency and ease of use for Danske Bank, we created:
Guidelines
An entire set of customisable templates for all media, ranging from digital brochures and posters, to advertisements and billboards.
A new set of specially made corporate typographies.
A new look and feel of photos.
New standards for icons and graphics.
An identity that elevates brand impact
We implemented new design standards across 15 markets, effectively bridging the gap between existing guidelines and digital media. This ensured Danske Bank’s design alignment across all channels, enhancing cross-platform synergies, and securing brand recognition in European markets.
“LOOP Associates proved to have the necessary insight and understanding of Danske Bank’s objectives and needs. Through their process, they challenged us to push the limits of what can be achieved, resulting in a modernised corporate visual identity that elevates our brand impact in all our markets.”
Claus Mortensen, First Vice President, Danske Bank Group Communications