Case
American-based Dentsply and German-based Sirona joined forces in 2016 to become the world’s largest manufacturer of professional dental solutions.
Understanding and expressing the solidity of two major companies with over a 100-year history in a unifying visual identity that reflects their goal of empowering dental professionals to provide better, safer, and faster dental care.
Approach
To ensure consistency and maximum brand recognition across Dentsply Sirona’s full chain of services and products in all markets and segments, LOOP Associates, in collaboration with our strategic partner Quadric, developed a visual system designed to work across all platforms.
To ensure consistency and ease of use for Dentsply Sirona, we created:
• General guidelines
• Signage guidelines
• Exhibition guidelines
• Packaging guidelines
• A new photographic look and feel
• New standards for icons and graphics
Result
The new visual identity is being implemented in more than 40 countries worldwide, with a sales presence in more than 120 countries.
It is replacing and unifying thousands of brands under the Dentsply Sirona umbrella, ultimately saving millions in marketing and promotion, especially in the business-to-business market.
This time-consuming process is being guided and overseen by LOOP Associates and Quadric in close collaboration, ensuring that both the strategy and visual identity are consistently implemented around the world.
Case
American-based Dentsply and German-based Sirona joined forces in 2016 to become the world’s largest manufacturer of professional dental solutions.
Understanding and expressing the solidity of two major companies with over a 100-year history in a unifying visual identity that reflects their goal of empowering dental professionals to provide better, safer, and faster dental care.
Approach
To ensure consistency and maximum brand recognition across Dentsply Sirona’s full chain of services and products in all markets and segments, LOOP Associates, in collaboration with our strategic partner Quadric, developed a visual system designed to work across all platforms.
To ensure consistency and ease of use for Dentsply Sirona, we created:
• General guidelines
• Signage guidelines
• Exhibition guidelines
• Packaging guidelines
• A new photographic look and feel
• New standards for icons and graphics
Result
The new visual identity is being implemented in more than 40 countries worldwide, with a sales presence in more than 120 countries.
It is replacing and unifying thousands of brands under the Dentsply Sirona umbrella, ultimately saving millions in marketing and promotion, especially in the business-to-business market.
This time-consuming process is being guided and overseen by LOOP Associates and Quadric in close collaboration, ensuring that both the strategy and visual identity are consistently implemented around the world.