Together we can achieve even more

In a historic alliance forged in 2016, American-based Dentsply and its German counterpart Sirona merged, igniting a new era in global, professional dental solutions.

Embracing the rich heritage of two industry giants, we embarked on a transformative quest to craft a unified visual identity. This dynamic identity embodies their collective strength and champions their dedication to empowering dental professionals worldwide. It revolutionizes dental care, enhancing speed, safety, and excellence.

Continuously aim higher

In a concerted effort to ensure flawless consistency and amplify brand recognition across Dentsply Sirona’s diverse range of services and products spanning different markets and segments, LOOP Associates, alongside our strategic partner Quadric, meticulously developed a versatile visual system. This meticulously crafted system was engineered to effortlessly adapt to all platforms, guaranteeing a unified brand presence across the spectrum.

To ensure consistency and ease of use for Dentsply Sirona we created:

General guidelines.

Signage guidelines.

Exhibition guidelines.

Packaging guidelines.

A new look and feel of photos.

New standards for icons and graphics.

World wide consistency

The vibrant new visual identity is now rolling out across over 40 countries worldwide, establishing a sales presence in more than 120 countries, empowering dental professionals globally. This transformative initiative is replacing and unifying thousands of brands under the Dentsply Sirona umbrella, amplifying their mission’s impact and reach in the realm of dental solutions.

Under the collaborative guidance of Quadric and LOOP Associates, this process ensures meticulous oversight and implementation. Thus, both the strategic vision and visual identity are seamlessly integrated and consistently upheld on a global scale.