Indical
The unique identity of animal health

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Seamless transition

The carve-out process of Qiagen’s animal health business was nearing its’ close, with the new owners needing to create a new, independent company in time for a seamless transition. The new company should reflect the unique characteristics of the Qiagen division while building a strong brand that gives confidence to both existing employees and customers – providing a strong platform for ambitious international growth.

Reflecting the new company

To create a solid foundation for belief in the new company, our strategy partner Quadric, identified the tangible and intangible assets that made it unique. Close cooperation with the management team defined a clear and differentiated focus. This was used to craft a strong Mission that resonated with the team and reflected the priorities of customers.

We designed a new visual identity to reflect the character of the new company, combining a minimalist graphics system with a bold color palette that stands out in their crowded industry. The visual expression is fresh, progressive, yet considered market entrant that was still true to the Qiagen heritage. To launch the new company with a strong and united presence, sales and marketing tools, including a website, presentations, and other materials was created.

A strong platform for growth

Indical was launched on-time, with an overwhelmingly positive response from current and potential customers and employees. Indical was able to retain their strong customer base while accelerating growth as an independent company.

Quadric

Seamless transition

The carve-out process of Qiagen’s animal health business was nearing its’ close, with the new owners needing to create a new, independent company in time for a seamless transition. The new company should reflect the unique characteristics of the Qiagen division while building a strong brand that gives confidence to both existing employees and customers – providing a strong platform for ambitious international growth.

Reflecting the new company

To create a solid foundation for belief in the new company, our strategy partner Quadric, identified the tangible and intangible assets that made it unique. Close cooperation with the management team defined a clear and differentiated focus. This was used to craft a strong Mission that resonated with the team and reflected the priorities of customers.

We designed a new visual identity to reflect the character of the new company, combining a minimalist graphics system with a bold color palette that stands out in their crowded industry. The visual expression is fresh, progressive, yet considered market entrant that was still true to the Qiagen heritage. To launch the new company with a strong and united presence, sales and marketing tools, including a website, presentations, and other materials was created.

A strong platform for growth

Indical was launched on-time, with an overwhelmingly positive response from current and potential customers and employees. Indical was able to retain their strong customer base while accelerating growth as an independent company.

Quadric

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