Kvickly Type
Kvickly, a member of the Coop retail chain, approached LOOP Associates to design a custom typeface. The objective: to enhance Kvickly’s visual identity and brand. Professional graphic designers and visual communication providers were the target users.
The new typeface had to be adaptable for digital use across all platforms. Kvickly, founded in the 1960s, took inspiration from the burgeoning US supermarket scene. In the past, skilled craftsmen painted sales signs by hand.
Today, only a select few uphold this tradition. Inspired by archival footage from the 1970s, we found echoes of the handwritten sale signs. This served as the catalyst for our contemporary typeface design.
We aimed for a modern typeface, suitable for in-store signage and digital platforms.
Kvickly Type
Kvickly, a member of the Coop retail chain, approached LOOP Associates to design a custom typeface. The objective: to enhance Kvickly’s visual identity and brand. Professional graphic designers and visual communication providers were the target users.
The new typeface had to be adaptable for digital use across all platforms. Kvickly, founded in the 1960s, took inspiration from the burgeoning US supermarket scene. In the past, skilled craftsmen painted sales signs by hand.
Today, only a select few uphold this tradition. Inspired by archival footage from the 1970s, we found echoes of the handwritten sale signs. This served as the catalyst for our contemporary typeface design.
We aimed for a modern typeface, suitable for in-store signage and digital platforms.