Matas, Denmark’s largest retail chain, boasts a 70-year history and a trusted reputation. Known for their private label and distinctive stripes, Matas is now revamping their business, rewarding themselves with a beauty treatment. Nørgård Mikkelsen has developed a new communication platform, emphasizing diversity, inclusiveness, and embracing imperfections.
We were tasked with advising on Matas’ visual identity, including updating a logo unchanged since 1972. The new logo retains key elements but undergoes a modern, simplified makeover. We’re thrilled to unveil this updated identity, designed to enhance Matas’ accessibility and utility in today’s diverse digital landscape.
The logo is purposely discreet in the busy world of logos and brands in Matas stores. It will help Matas spread the feeling of beauty and well-being, and invite everyone to help create a new view of beauty.
Matas, Denmark’s largest retail chain, boasts a 70-year history and a trusted reputation. Known for their private label and distinctive stripes, Matas is now revamping their business, rewarding themselves with a beauty treatment. Nørgård Mikkelsen has developed a new communication platform, emphasizing diversity, inclusiveness, and embracing imperfections.
We were tasked with advising on Matas’ visual identity, including updating a logo unchanged since 1972. The new logo retains key elements but undergoes a modern, simplified makeover. We’re thrilled to unveil this updated identity, designed to enhance Matas’ accessibility and utility in today’s diverse digital landscape.
The logo is purposely discreet in the busy world of logos and brands in Matas stores. It will help Matas spread the feeling of beauty and well-being, and invite everyone to help create a new view of beauty.