Matas
Logo beauty treatment

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Communication beyond shopping

Matas, Denmark’s largest retail chain with a 70-year history has been a trusted household name for generations. most famous their private label, and recognised for their characteristic stripes, Matas is now investing in renewing and reshuffling their business. This decision is supported by a new communication platform developed by Nørgård Mikkelsen, focusing on diversity, inclusiveness, and space for wrinkles.

Modernised for a multi-screen world

LOOP Associates was asked to advise on the visual identity, and update the logo that had not been modernised since 1972. The new logo keeps some of the basic structure and characteristics of the old one, but is now beautifully rendered and simplified in a contemporary style. We are excited to share this new identity that aims to make Matas more accessible and useful to costumers as they embrace an expanding, multi-device, multi-screen world.

Beauty and well-being for life

The logo is purposely discreet in the busy world of logos and brands in Matas stores. It will help Matas spread the feeling of beauty and well-being, and invite everyone to help create a new view of beauty.

Communication beyond shopping

Matas, Denmark’s largest retail chain with a 70-year history has been a trusted household name for generations. most famous their private label, and recognised for their characteristic stripes, Matas is now investing in renewing and reshuffling their business. This decision is supported by a new communication platform developed by Nørgård Mikkelsen, focusing on diversity, inclusiveness, and space for wrinkles.

Modernised for a multi-screen world

LOOP Associates was asked to advise on the visual identity, and update the logo that had not been modernised since 1972. The new logo keeps some of the basic structure and characteristics of the old one, but is now beautifully rendered and simplified in a contemporary style. We are excited to share this new identity that aims to make Matas more accessible and useful to costumers as they embrace an expanding, multi-device, multi-screen world.

Beauty and well-being for life

The logo is purposely discreet in the busy world of logos and brands in Matas stores. It will help Matas spread the feeling of beauty and well-being, and invite everyone to help create a new view of beauty.

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