Communication beyond shopping

Matas, Denmark’s largest retail chain, boasts a 70-year history and a trusted reputation. Known for their private label and distinctive stripes, Matas is now revamping their business, rewarding themselves with a beauty treatment. Nørgård Mikkelsen has developed a new communication platform, emphasizing diversity, inclusiveness, and embracing imperfections.

Modernised for a multi-screen world

We were tasked with advising on Matas’ visual identity, including updating a logo unchanged since 1972. The new logo retains key elements but undergoes a modern, simplified makeover. We’re thrilled to unveil this updated identity, designed to enhance Matas’ accessibility and utility in today’s diverse digital landscape.

Beauty and well-being for life

The logo is purposely discreet in the busy world of logos and brands in Matas stores. It will help Matas spread the feeling of beauty and well-being, and invite everyone to help create a new view of beauty.