Challenging the status quo
Signia is a leading hearing aid brand that has been bringing iconic innovations to market that have shaped the hearing aid industry, helping make “life sound brilliant” for millions of people around the world.
However, as many as 9 out of 10 people with a mild to moderate hearing loss still do not have a hearing aid, so Signia realised something radically different needed to be done to help them.
Be Brilliant
As people’s performance, and thus potential, are being limited by hearing loss, we helped Signia reposition the brand to focus more on removing stigma and other barriers, in order to both attract more people to the category and challenge them to get the most out of their devices. A new brand promise leads the way – a call to action that is both a challenge and an invitation – a call to everybody with hearing loss to take action, to perform at their best, to Be Brilliant. Signia refuses to accept hearing loss as a limitation. It’s not about correcting a loss, it‘s about gaining an edge. Not just performing, performing brilliantly. Not just hearing again, but hearing better than ever. Hearing every word, beat, and breath. With Signia, you can Be Brilliant. The next challenge was to ensure the brand identity reflected the updated focus.
Consumer excitement
The needs and desires of consumers inspire and guide the brand. The identity engages them in the exciting possibilities prescription audio has to offer, embracing the power, beauty and emotion of people performing at their best.
An iconic new logo and set of brand beacons stand out across all touch points. Performance-enhancing innovations are portrayed in a way that makes them distinctive and memorable, invoking a conscious choice by consumers that want to express themselves, and take pride in performing at their best. Our tone is positive and inspiring, seeking to motivate people, and empower them with information that is easy to understand and act on. We are confident in our claims, and proud of the impact we have on
people’s lives.
Challenging the status quo
Signia is a leading hearing aid brand that has been bringing iconic innovations to market that have shaped the hearing aid industry, helping make “life sound brilliant” for millions of people around the world.
However, as many as 9 out of 10 people with a mild to moderate hearing loss still do not have a hearing aid, so Signia realised something radically different needed to be done to help them.
Be Brilliant
As people’s performance, and thus potential, are being limited by hearing loss, we helped Signia reposition the brand to focus more on removing stigma and other barriers, in order to both attract more people to the category and challenge them to get the most out of their devices. A new brand promise leads the way – a call to action that is both a challenge and an invitation – a call to everybody with hearing loss to take action, to perform at their best, to Be Brilliant. Signia refuses to accept hearing loss as a limitation. It’s not about correcting a loss, it‘s about gaining an edge. Not just performing, performing brilliantly. Not just hearing again, but hearing better than ever. Hearing every word, beat, and breath. With Signia, you can Be Brilliant. The next challenge was to ensure the brand identity reflected the updated focus.
Consumer excitement
The needs and desires of consumers inspire and guide the brand. The identity engages them in the exciting possibilities prescription audio has to offer, embracing the power, beauty and emotion of people performing at their best.
An iconic new logo and set of brand beacons stand out across all touch points. Performance-enhancing innovations are portrayed in a way that makes them distinctive and memorable, invoking a conscious choice by consumers that want to express themselves, and take pride in performing at their best. Our tone is positive and inspiring, seeking to motivate people, and empower them with information that is easy to understand and act on. We are confident in our claims, and proud of the impact we have on
people’s lives.