Striving for a sustainable identity

After creating Kazaa and observing Napster’s decline, Skype founders ventured into Voice Over Internet Protocol, aiming to make it affordable or even free, a distinctive proposition that initially lacked outside investment.

The aim was to create a global, credible, and sustainable visual identity, excite investors and give their concept a fighting chance.

Aiming for credibility

Armed with nothing more than a name and a brief business plan, Skype was on the lookout for a strong visual identity.

Fully aware that a well-drafted corporate identity reinforces proof-of-concept and lends an order of credibility necessary to secure financing, LOOP Associates set out to add immense value to a young company seeking establishment.

The initial idea, sky-peer-to-peer, evolved into Skyper and then Skype. After crafting the iconic Skype bubble logo and visual identity, we formulated comprehensive brand guidelines and devised an integrated communication strategy for both online and offline platforms.

A recognised global symbol

What was just a garage company upon project kick-off exploded into a world leader in global communication. The case stands testimony to the ability to afford young companies an edge in representing themselves to investors, consumers, and the world.

• The original visual identity has endured several acquisitions
• The colourful Skype bubble has become an internationally recognised symbol for fun, easy and free, global communication