Inspiring trust in customers

Denmark’s fourth-largest bank sought to integrate all of its business units into a modernized corporate visual identity – one that would inspire trust in customers and stakeholders alike and equip the bank for the challenges of today. Sydbank, however, faced a highly competitive market.

Sydbank wanted to distinguish itself as a warm and honest institution dedicated to developing relationships with its customers.

New and improved identity

Sydbank and LOOP Associates collaborated to develop a new and improved corporate visual identity. Here we:

Redesigned the cornerstone of the bank: The corporate logo.

Went on to overhaul numerous elements comprising the customer and stakeholder-experience – including signage, credit cards, websites, and printed communication.

Conducted a full-scale implementation of a modern, integrated corporate identity.

Created design and photography guidelines – including an image bank, best-practice examples, and comprehensive templates.

Developed a marketing program and merchandising materials.

Contemporary and trustworthy

Every aspect of the image of Sydbank has been modernised. The result is a strong and differentiated visual identity which demonstrates Sydbank’s contemporary, warm, and trustworthy image.

Denmark’s fourth-largest bank sought to integrate all of its business units into a modernised corporate identity – one that would inspire trust in customers and stakeholders.