THE CIRCLE at Zurich Airport
Visual Identity by LOOP Associates

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Case

As part of a strategy to position Zurich Airport as a leading destination for business, culture, and lifestyle, the airport conceptualized “THE CIRCLE at Zurich Airport.” A 180.000 m2 ambitious building complex housing leading brands, restaurants, art, hotels, health services, offices, and conference halls. World-renowned architect Riken Yamamoto created the elegant and minimalistic building.
It will be connected to the airport through fluid wayfinding, communication, and identity.

Approach

Though a simplistic approach, LOOP Associates aimed to make the journey to and through The Circle effortless and straightforward by using warmth, clarity, and unity between all elements. The identity builds on a solid idea of connecting both experience, wayfinding, and connectivity into one. An identity-building structure connects the building complex in a symbolic path, inspired by the path we take in life and the Swiss landscapes. The structure also functions as the main lighting of THE CIRCLE.
Throughout the project, LOOP Associates are identity advisors, both with traditional identity elements and working closely with Riken Yamamoto to incorporate identity elements that will influence the building itself.
THE CIRCLE is Switzerland’s largest construction site, and because of the immense size, the project is thought of as a new city rather than a building.

Result

An ambitious vision defines THE CIRCLE, expressed through its architectural magnificence and the cultural diversity within the structure. The design concept of THE CIRCLE sprouted from the narrow, winding streets of old Zurich.
For the Visual Identity, LOOP Associates has taken that feeling and revived it in THE CIRCLE through our design language.

Strategy: Thomas Sevcik, arthesia.com

Lighting consultants:  reflexion.ch

Case

As part of a strategy to position Zurich Airport as a leading destination for business, culture, and lifestyle, the airport conceptualized “THE CIRCLE at Zurich Airport.” A 180.000 m2 ambitious building complex housing leading brands, restaurants, art, hotels, health services, offices, and conference halls. World-renowned architect Riken Yamamoto created the elegant and minimalistic building.
It will be connected to the airport through fluid wayfinding, communication, and identity.

Approach

Though a simplistic approach, LOOP Associates aimed to make the journey to and through The Circle effortless and straightforward by using warmth, clarity, and unity between all elements. The identity builds on a solid idea of connecting both experience, wayfinding, and connectivity into one. An identity-building structure connects the building complex in a symbolic path, inspired by the path we take in life and the Swiss landscapes. The structure also functions as the main lighting of THE CIRCLE.
Throughout the project, LOOP Associates are identity advisors, both with traditional identity elements and working closely with Riken Yamamoto to incorporate identity elements that will influence the building itself.
THE CIRCLE is Switzerland’s largest construction site, and because of the immense size, the project is thought of as a new city rather than a building.

Result

An ambitious vision defines THE CIRCLE, expressed through its architectural magnificence and the cultural diversity within the structure. The design concept of THE CIRCLE sprouted from the narrow, winding streets of old Zurich.
For the Visual Identity, LOOP Associates has taken that feeling and revived it in THE CIRCLE through our design language.

Strategy: Thomas Sevcik, arthesia.com

Lighting consultants:  reflexion.ch

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