Case
Transitioning from an engineering-centric company to building the strongest brand in home improvement – and beyond, VELUX has been a leader in transforming spaces using daylight and fresh air worldwide for over 80 years. Collaborating with our partner Quadric, LOOP Associates embarked on an exciting journey to revitalize and elevate every aspect of VELUX’s communication and touch points. This endeavor aimed to fortify the VELUX brand, fostering a unified positioning and identity across all media platforms. The ultimate goal is to optimize the brand’s influence on all stakeholders.
Approach
At LOOP Associates, our streamlined approach empowers us to create a strong and versatile master identity. Tailored for diverse audiences, it fosters consistency across all VELUX Group entities. This crucial step underscores our dedication to cultivating a resilient brand identity. Establishing a unified guideline for all VELUX entities ensures global recognition and reinforces the brand’s leadership in home improvement.
Result
At LOOP Associates, we’ve crafted a unifying guideline for all VELUX entities, ensuring consistent brand representation worldwide. This effort is crucial in fortifying VELUX’s leadership in the home improvement industry. It was a collaborative endeavor between our team, Quadric, and VELUX’s internal branding team. This partnership was pivotal in creating a compelling brand identity poised to support VELUX’s growth to transforming spaces into favorite places.
Case
Transitioning from an engineering-centric company to building the strongest brand in home improvement – and beyond, VELUX has been a leader in transforming spaces using daylight and fresh air worldwide for over 80 years. Collaborating with our partner Quadric, LOOP Associates embarked on an exciting journey to revitalize and elevate every aspect of VELUX’s communication and touch points. This endeavor aimed to fortify the VELUX brand, fostering a unified positioning and identity across all media platforms. The ultimate goal is to optimize the brand’s influence on all stakeholders.
Approach
At LOOP Associates, our streamlined approach empowers us to create a strong and versatile master identity. Tailored for diverse audiences, it fosters consistency across all VELUX Group entities. This crucial step underscores our dedication to cultivating a resilient brand identity. Establishing a unified guideline for all VELUX entities ensures global recognition and reinforces the brand’s leadership in home improvement.
Result
At LOOP Associates, we’ve crafted a unifying guideline for all VELUX entities, ensuring consistent brand representation worldwide. This effort is crucial in fortifying VELUX’s leadership in the home improvement industry. It was a collaborative endeavor between our team, Quadric, and VELUX’s internal branding team. This partnership was pivotal in creating a compelling brand identity poised to support VELUX’s growth to transforming spaces into favorite places.