From an engineering-focused company to building the strongest brand in home improvement – and beyond.
“VELUX has been at the forefront of home improvement for over 80 years, helping people transform their spaces using daylight and fresh air worldwide. By updating and improving every touch point and communication, LOOP Associates and our branding partner Quadric had the opportunity to build and strengthen the VELUX brand and create a common positioning and identity across all media. This will allow VELUX to maximize the impact of the brand on all stakeholders.
At LOOP Associates, our simplistic signature approach allows us to create a master identity that is both powerful and flexible. We carefully crafted this identity to be easily adapted for different target groups, ensuring consistency and cohesiveness across all business units, departments, regions, markets, and segments within the VELUX Group.
This is an important step in building a strong and recognizable brand that can stand the test of time. By creating a uniting guideline that applies to all the VELUX entities, we are able to ensure that the VELUX brand is consistently represented and recognized, no matter where it is being used. This helps to strengthen the overall brand and reinforce VELUX’s position as a leader in the home improvement industry.
At LOOP Associates, we are proud to have created a uniting guideline that applies to all the VELUX entities, ensuring that the VELUX brand is consistently represented and recognized no matter where it is being used. This is an important step in strengthening the overall brand and reinforcing VELUX’s position as a leader in the home improvement industry.
The development of this identity was a collaborative effort between our team at LOOP Associates, Quadric and the internal branding team at VELUX, working closely together to ensure the success of the process and implementation. We believe that this collaboration was key to creating a powerful and effective brand that will help VELUX continue to thrive and grow in the years to come.