Wonderful merger

WS Audiology was formed in 2019, through the merger of Sivantos and Widex. WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. As a global leader, the new company’s ambition is to unlock human potential by making wonderful sound part of everyone’s life.

The sound of the new company

To create a solid foundation for belief in the new company, our strategy partner Quadric, identified the tangible and intangible assets that made it unique. Close cooperation with the management team defined a clear and differentiated focus. This was used to craft a strong Mission and core story that resonated with the team and reflected the priorities of customers.

As a ‘house of brands’, the role of the corporate identity is to establish credibility to strengthen the product and channel brands – supporting their market positions by lifting our profile in the industry. Another primary role of the corporate brand is employer branding, where it will be used mostly by people in global functions and other non-customer facing roles. Beyond this, it may be used when engaging key external stakeholders that have a broad interest in, or involvement with, WS Audiology.

Unlocking the potential

Every touchpoint, every communication, has been designed strikingly loud to work as a significant opportunity to build the identity. Ensuring everyone working with the corporate brand, a consistent look, and feel, no matter where in the world it is seen. Within the framework of the guidelines, the corporate identity will come alive and, with eventual consistency, communicate reliability and the opportunity of unlocking human potential by making wonderful sound part of everyone’s life.