The revaluation of a brand story and value

With 145 years of artisan history and an iconic furniture collection crafted by the founding fathers of Danish Design, Rud Rasmussen is poised for future growth.. Like Hermès and Louis Vuitton, it boasts a rich legacy, but it’s relatively unknown commercially.

Recognized as a premier provider of handcrafted design masterpieces, Rud Rasmussen must continue to promote and develop its unique collection. However, its visual identity fails to express the brand’s authenticity, highlighting the need for change

The revival of a unique brand authenticity

LOOP Associates took on the challenge of halting the brand’s devaluation by breathing new life into Rud Rasmussen’s unique narrative, enhancing its visual identity, and showcasing the grand masters of Danish design.

This is what we have done:

Design of a colour palette to support Rud Rasmussen’s legacy and commitment to natural materials.

Redrawing of the logo in respect of the past as it is a substantial part of the legacy.

A new concept to showcase the furniture at its best and in the right settings is defined.

Design of an online sales and marketing platform, web shop, newsletter, catalogues, and image adverts in select international connoisseur media titles such as Monocle.

Design of a modern state-of-the-art web shop making Rud Rasmussen the most traditional and most modern design company at the same time.

Signage and store design to utilise physical store spaces as 3-dimensional adverts and storytellers.

Shaping the Danish furniture legacy

Today, these furniture classics, handcrafted for generations by Rud Rasmussen’s uncompromising artisans, remain modern and timeless. They appeal as profoundly to contemporary audiences as they did to generations of the past.