Seamless transition

As the carve-out process of Qiagen’s animal health business nears its completion, the new owners are focused on creating a fresh, independent bioscience company. This new entity should embody the distinctive qualities of the Qiagen division while instilling confidence in both current employees and customers. It serves as a robust foundation for ambitious international growth.

Reflecting the new company

In partnership with our strategy partner Quadric, we meticulously unearthed the distinct qualities that set the new company apart. Collaborating closely with the management team, we honed a clear and compelling mission that resonates with both internal stakeholders and customers.

Our design team crafted a sleek visual identity that captures the essence of the new company. With a minimalist graphics system and vibrant color palette, we’ve created a fresh and progressive look that stays true to Qiagen’s heritage. To ensure a cohesive launch, we developed sales and marketing tools, including a website and presentations, to establish a strong and unified presence in the market.

A strong platform for growth

Indical’s timely launch garnered resounding praise from both existing and prospective customers and employees alike. With a steadfast commitment to excellence, Indical Bioscience not only retained its loyal customer base but also experienced accelerated growth as an independent entity.