Natural sound

Widex, one of the world’s largest manufacturers of hearing aids, was founded in 1956. Since the beginning, their ambition has been to create the best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything they do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support are essential. Yet, the unique technology behind natural sound truly sets them apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.

A future like no other

Together with Quadric, we have created guidelines describing the latest evolution of the Widex brand, intended to move them beyond their current position to a more premium position in the future.

We are moving the brand from the industry norm of focusing on products and hearing situations to being more aspirational and benefit-driven. This evolution will take them to the next level, differentiating Widex more clearly from their competitors and moving us into a unique premium position in the market.

With this move, we have sharpened their focus and elevated the identity, ensuring the brand experience across all touchpoints is aligned with a guideline, achieving an even more aspirational sense of quality and attention to detail.