Wonderful merger

WS Audiology was formed in 2019, through the merger of Sivantos and Widex. WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. As a global leader, the new company’s ambition is to unlock human potential by making wonderful sound part of everyone’s life.

The sound of the new company

To establish trust in the new entity, our strategy partner Quadric meticulously assessed its unique assets, collaborating closely with management to define a clear focus. This groundwork informed a compelling mission and core narrative that resonated with both internal teams and customers.

Operating as a ‘house of brands,’ the corporate identity serves to bolster the credibility of product and channel brands, amplifying our industry profile. Additionally, it plays a crucial role in employer branding, unifying global functions and external stakeholder engagement.

Unlocking the potential

At every interaction, WS Audiology’s identity shines brightly, ensuring consistency and reliability worldwide. Guided by established guidelines, the corporate brand communicates the promise of unlocking human potential, with the overarching goal of making wonderful sound an integral part of everyone’s life.